The Ultimate Social Media Checklist for Irish SMEs
Running a small or medium business in Ireland often means wearing a lot of hats — and social media can sometimes feel like “one more thing” on your list. But done right, it’s one of the most powerful (and affordable) ways to connect with your customers, build trust and drive sales.
To help you get started, we’ve put together a simple Social Media Checklist designed specifically for Irish SMEs. Whether you’re a café in Cork, an e-commerce brand in Galway or a service provider in Dublin, these steps will set you up for social success.
Set Your Foundations
Before posting on social media, make sure your digital shopfront is in order.
Pick the platforms your audience actually uses. You don’t necessarily need to be everywhere.
Optimise your profiles with a clear logo, on-brand visuals, a compelling bio and a link-in-bio.
Double-check your contact info, opening hours and location so customers can reach you easily.
2. Define Your Strategy
Social media works best with a plan.
Clarify your goals: are you looking to build awareness, generate leads, drive footfall or offer customer support?
Identify your ideal customer and what they care about.
Decide on a realistic posting schedule that you can stick to. A good place to start is 3 times per week.
3. Plan Your Content
Good content keeps people coming back.
Create a monthly content calendar so you’re not scrambling for ideas.
Mix it up: share educational posts, entertaining stories, behind-the-scenes peeks and customer testimonials.
Use high-quality visuals and graphics that reflect your brand personality.
4. Engage and Build Community
Social media is a two-way street.
Respond quickly to comments and DMs. In today’s day and age, people expect quick responses.
Engage with other local businesses and partners to grow your network.
Encourage user-generated content (UGC) and tag relevant accounts to increase reach.
5. Measure and Adjust
Numbers tell you what is working (and what is not)
Track key metrics such as reach, engagement, link clicks and conversions.
Review your performance monthly and adjust your plan accordingly.
Double down on the posts that deliver the best results.
6. Stay Consistent
Consistency > perfection.
Use scheduling tools to plan your posts in advance. Instagram and TikTok how now integrated scheduling tools but platforms like Hootsuite and Later are also good options if you are managing multiple platforms.
Batch-create content to save time and reduce stress.
Keep your tone of voice and visuals consistent across every platform.
Final Thoughts
You don’t need a huge budget to make social media work for your business; just a clear plan, consistent action and content your audience finds valuable. This checklist gives you the foundation to do exactly that.
If you’d like more tips like this (or hands-on support managing your channels), follow Spark Social on Instagram or get in touch- we’d love to help your business shine online.